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【远小评】深耕职业体育“沃土”,激发竞技运动活力

2023-07-13 17:13  

7月2日,2023年女篮亚洲杯决赛在悉尼打响,中国队73比71战胜日本队,时隔12年后再次夺得亚洲杯冠军,重回亚洲之巅。女篮精神是我国传承和发扬职业体育的精神“沃土”,也是推动竞技运动高质量发展的引擎。

女篮的亚洲杯冠军激发了更多的人去观看联赛的兴趣,让更多的人认识了中国女篮的运动健儿,推动了女篮行业职业化的发展,深耕职业体育“沃土”,展现竞技运动的独特魅力。然而,中国女篮上一次夺得亚洲杯冠军在还是2011年,赛事伊始就有三名主力因伤缺阵,半决赛的时候女篮队长杨力维也受伤,在这样的困境下,女篮战胜了强敌,登顶亚洲之巅,“无畏金兰”的口号也再次被人们所传颂。职业体育市场化的道路不是一天走完的,我们应该做到把好本土职业化的“脉搏”,追上时代的脚步,与时俱进发展,推动职业体育的道路持续向前,久久为功。让职业体育能够真正成为民间体育的土壤,让潜藏在土壤底下的深厚力量得以爆发,相信未来的职业体育市场道路大有可为。

竞技体育运动的魅力不仅仅局限于篮球运动,乡村舞台同样精彩纷呈。在新媒体时代,网络成为传承和发扬乡村文化和体育赛事的重要载体,不少非职业运动爱好者通过抖音、快手等网络平台宣传推介乡村文化习俗和当地运动赛事,吸引了全国各地的运动爱好者通过比赛了解当地的风土人情。刚刚经历的端午假期,各地的龙舟比赛举办得热闹非凡,网络平台上相关的热度也一直居高不下,湖北秭归在端午假期接待的游客数量高达30.87万,带动了当地的经济发展。贵州黔东南苗族侗族自治州举办的“村超”“村BA”也相继爆火,给这座小镇带来了久违的活力,全面带动了当地的住宿、交通、餐饮、旅游等产业的发展,甚至还有专门的转播商前来进行直播,相关话题也多次冲上了热搜。充分显示了我国乡村体育运动的氛围已逐渐形成,需要更多的体育运动爱好者投身到乡村体育事业中,这样我国的乡村体育事业必定前景广阔。

对于职业体育运动而言,职业体育市场化要想长久地发展,不能只贪图眼前的利益,竭泽而渔,还必须培育民间体育的土壤。世界大赛上获得优秀的成绩,会让更多人关注国内的职业联赛,这不仅带来的是金钱方面的支持,同时也会源源不断地吸引青年俊杰投身体育事业,也会让更多的家长理解并同意孩子走上职业体育这条道路。

体育强则国强,国运兴则体育兴。体育事业的发展,承载着国家强盛、民族振兴的梦想。探索出一条具有中国特色社会主义体育强国道路,就必须始终秉持“国之大者”,激活竞技体育运动的主观能动性。

作者:远安县花林寺镇人民政府 罗冉

来源:三峡时评


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